As far as I am concerned, your chances of making a quality connection on a dating website are statistically much stronger than they could be in your traditional ways of meeting someone. Yes, the dork in me really wants to conduct a study into the mathematical correlations, but let’s break it down to the simplest principle at play here – merchandising. Pure merchandising.
This applies to all of us, no matter how naturally gorgeous, extraordinarily intelligent, charmingly quick-witted and profoundly interesting we may be. This is one of the things I was trying to explain to my dear friend, who we will call Prince Valliant.
PV is a catch; he’s kind, handsome, clever, hard-working, successful and a ton of fun. And recently, he found himself single and back out in the Killing Fields after a very long-term relationship. As he ventured into the dating website realm, he asked for a quick tutorial.
With Valentine’s Day around the corner, this tutorial may prove useful for the men we know – just as could these same ideas when tweaked for us.
Whereas in a bar, two people can read each other’s signals and play off of them – each to their own strategic advantage – in an effort to convey the desired image or evoke the desired sentiment, on a website, that one crucial element is missing, i.e. the other person.
All you can do is draw from your own empirical evidence, your dating experience, and merchandise yourself accordingly. It’s all in the packaging and presentation.
Your values, your priorities, your talent with expressing yourself, your sense of humor and, lastly, but let’s be honest, your appearance.
Those things permeate your profile, from your written words to your photographs to your approach toward that first date. In the obvious and less obvious ways. You can never predict exactly what impression you will make on everyone, but here are some general tips toward putting yourself out there
- Written content
- Be as brief or as verbose as you wish – don’t shoot for quantity, shoot for quality
- If you can be funny and maintain interest, write two whole pages
- If you go for length, chop it into visually bite-size pieces; four-sentence paragraphs TOPS
- If you think you make a much better impression in person, i.e. you written profile may not be as funny or charming as you think, less can be more.
- Stay concise, imply there is more to you than just a profile.
- Please, please avoid the "How do I describe myself in 2,000 words?" intro.
- However, make it as long as you need to get your point across and to reveal your true colors…no empty words.
- Do not resort to digital short hand. Unless u want 2 date a 14 year-old. LOL.
- If you want to mention your deal breakers or wish list, be as specific as you want, but don’t be mean.
- For wish list, if you want to be specific, be funny about it, e.g., “Seeing you walk into the room has to take my breath away. That, and I’m asthmatic.”
- Do not be too specific, as if you want a Stepford Wife. Or your ex-girlfriend who magically fits all of those criteria. And over whom you may not quite be.
- For deal breakers, but don’t do it in a mocking way, or you will seem like a jerk - Again, If you can, make them funny.
- The “I know my expectations are high, but I'm willing to wait for the lady I want. And besides, you might be a better fit for my friend, Bill. I owe him one” approach is charming, but only when the rest of your profile can back up that humor
- The “If you need a guy to hold a door for you, if you can’t go out without your designer sunglasses and if you get jealous every time I talk to another girl…” approach indicates issues.
- Huge get-six-months-of-therapy-and-call-me-never issues.
- Don’t start every sentence with “I.”
- I want…, I have..., I buy…, I’m looking for…, I vacation in…, I’m on track for… = “Are you my mommy?”
- Don’t imply you have money or a successful job.
- Leave income blank
- Question that information when people provide it.
- Don’t refer to your work in your bio, unless in a vague, open-ended way, e.g. “I’ve got a job that keeps me really busy, but it’s rewarding and I enjoy it.”
- DO NOT articulate your own incredulity about being on the site; “I can’t believe it’s come to this,” or “If we hit it off and anyone asks, we met through mutual friends…,” or “I never thought it would get this bad out there.”
- You can write that you are looking for a great lady, but don’t go overboard about how your life lacks anything without one.
- Or that you have everything you want in life, but a lady with whom to share it. Begs waaaay too many questions.
- Pictures - *Guys, it’s the first thing at which a normal lady looks, just as it’s the first thing you check out on her profile. It’s very important to provide the right balance.
- Pick ones in which you look natural, not so posed.
- Good idea: With buddies after a baseball game, with your uniforms and hair a mess, but looking confident and happy. Very good. Conveys confidence and vitality.
- Bad idea: You on the phone at an immaculate desk without any paperwork on it or a single wrinkle in your suit, staring off at an angle and looking powerful. Seriously?
- Who in the world has a completely clean desk?
- Pick a variety, not more than about 10-12 – five min.
- At least one of you looking nice, scrubbed up – suit, tux whatever – but nothing that implies you’re Trump. Unless you’re Trump.
- One of you in casual, but good-looking clothes – jeans and t with flip-flops
- No pro athletes’ jerseys!
- No tank tops/wife beaters. Unless you’re a male model. See below.
- Body shots - Sure, show off your body, but don’t do a meathead muscle man glam shot
- Good idea: After a 5K for charity
- Bad idea: You doing yoga poses in the desert, in sepia tone
- Wow: You, shirtless and wearing jean cut-offs, sprawled on the hood of a Trans-Am. Even if you are a male, ahem, model.
- Show pictures of you with fun, good-looking people laughing, enjoying time with you.
- Yes, do show pictures of you at a party, on hikes with coed groups of friends or tasteful pictures with other girls – a couple of them. You don’t have to be alone with them.
- Self portraits
- No self-portraits where you can actually see your arm extending between your body and the camera
- No mirror shots with you making a Blue Steel face.
- If you must resort to a mirror shot, make it funny.
- No pictures with children or babies unless you are their father.
- If you have children, disclose that
- If you mark that you don’t have children and don’t mention how much you love your sister’s great kids - but still have lots of pictures with you and small children - know that would scare most sensible women.
- Approach to the first date:
- Be yourself and have fun.